A New Language of Experiences
for Your Museum
We will tell your story by combining art and technology
Contact UsOur Mission and Goals
Our team specializes in creating unique multimedia solutions for museums, combining cutting-edge technology with a scientific approach. We strive to make each project an immersive and meaningful journey, drawing visitors into the world of art and history. Our innovations help cultural institutions step into the future, engaging audiences in reflection and expanding their perception of culture.
We Do:

Video Projections for Museums
We direct and craft video projections that transform museum spaces into a captivating world of visual stories

Interfaces and AR Interfaces
Our applications let visitors view exhibits from a new perspective and explore history before visiting the museum.

Audio Design
We create sound installations and interactive audio elements that guide and accompany visitors through the museum space.

Machine Learning
We help integrate AI into your museum, using machine learning models to create interactive exhibit elements.
AIMs Seminar
Explore the prospects of integrating digital technologies into the museum space at our annual AIMs seminar.
When: June 25, 2025
Where: ITMO University, Saint Petersburg, Russia or online
Target Audience: IT specialists creating digital and multimedia content for museums; curators; art historians and cultural scholars.
Key areas of work at the international seminar:
- Scenography: issues and methods for developing exhibition visual representation concepts; working with lighting and spatial composition; color theory within exhibition design tasks.
- Storytelling: selecting narrative language; working with exhibits; curator and designer communication; challenges of effective information transfer.
- Interactive Journey: integration of interactive elements into exhibitions (AR, VR); creating routes and scenarios to engage visitors; developing interactive installations; creating visual and sound effects.
- Interactive Interfaces: development and implementation of applications and interactive panels that provide new ways for visitors to interact with museum content.
- Audio Design: creation of audio guides, sound installations, and interactive audio elements.
- Data Analysis and Machine Learning: applying data and artificial intelligence to personalize visits.
- Visitor Experience: research results focused on analyzing the perception and impact of scenography's visual elements on visitors, as well as the effectiveness of routes and scenarios.
Become a Speaker: Submit your proposal with a presentation abstract to aim-seminar@yandex.ru.
Join us to discuss how technology can enrich the museum experience.

AIMs'25: Schedule
June 25, 2025
ITMO University Congress Center
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Opening of the Seminar
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Anna Chizhik
Saint Petersburg State University
Using Machine Learning to Create Emotion-Reactive Installations
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Alexander Kuznetsov
ELAR Corporation
Experience authentic cultural heritage
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Ekaterina Tatur
ITMO University
Research of the territory potential on the basis of digital footprint on the examples of Smolensk Orthodox Cemetery and Smolensk Lutheran Cemetery in St. Petersburg
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Irina Mamonova
Saint Petersburg State University
Research and actualization of the artist's creative heritage with the help of multimedia exhibits in the exhibition space
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Anastasia Baranova
F. I. Chaliapin Museum of Music
The Multimedia Museum-Theater as a New Form of Immersion into the Past (based on the experience of the F. I. Chaliapin Museum of Music)
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Polina Streltsova
Zotov Center
About the project “Work and Live. Constructivist Architecture. 1917–1937”
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Maxim Novikov
c2-command
Human Psychology as One of the Key Elements in Designing Exhibition Spaces
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Coffee Break
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Dasha Zakharova
multimedia artist, Russia
Why Does Art Need Technology?
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Alisa Ledovskaya, Darya Mikheeva
Saint Petersburg State Institute of Film and Television
Implementation of documentary storytelling in virtual reality: The case of the VR project “Tributs' Bunker”
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Irina Klimovitskaya
St. Petersburg State Museum of Theatrical and Musical Art
Shifting the viewpoint. On the exhibition "The Meyerhold Case, or Always Craving ‘The Inspector’"
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Olga Yudina
The State Hermitage Museum
Museum + Theater: The Specifics of Organizing a Site-Specific Theater in the Hermitage
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Nikolay Nikolenko
NIKO digital prod.
Creating a Virtual Exhibition
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Maria Koval
NIKO digital prod.
AI in Museum Practice and Art
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Coffee Break
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public talk
Alexander Sokurov and Pavel Kaplevich
Engage and Inspire: How to Tell a Story in a Museum?
moderator - Anna Frantsuzova
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Coffee Break
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Ksenia Psarev
University of Vienna
Expo 67 and the Birth of the Multimedia Museum
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Maurilio Pirone
University of Bologna
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Katarina Cokrlic
University of Bologna
Projection Technologies in Museums: Video as a Tool to Enhance Narrative Understanding in Exhibits
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Tijana Jevrić
multimedia artist, Serbia
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Ekaterina Rybakova
University of Bologna
Radical Personalization of the Museum Experience through Digital Technologies
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Alisa Plakhotnyuk
Saint Petersburg State University
Narrative as an Exhibit: The Use of Interactive Storytelling in Museum Spaces
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Veronika Kalgushkina
The Polytechnic University of Milan
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c2-command
Developing a Methodology for Collecting Digital Footprints through QR Navigation: Audience Behavioral Responses, Engagement, and Semantic Reactions
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Closing of the Seminar