Our Mission and Goals

Our team specializes in creating unique multimedia solutions for museums, combining cutting-edge technology with a scientific approach. We strive to make each project an immersive and meaningful journey, drawing visitors into the world of art and history. Our innovations help cultural institutions step into the future, engaging audiences in reflection and expanding their perception of culture.

What They Say About Us:

«What these young artists are doing is a revelation for me. It is a very interesting format. Using multimedia technologies, they create a literary and artistic theater, and this is extremely valuable because immersion itself is often perceived as a gimmick. But when it transforms an exhibition space into a theater, the audience is able to step beyond the frame and truly experience the story as participants.»

— Nikolai Marton on the exhibition "Phaedra’s Labyrinths"

«The images of the 'Silent Scene' from Meyerhold’s *The Government Inspector* flash and give way to Karl Bryullov’s *The Last Day of Pompeii.* Close-ups of faces from the painting subtly move and then freeze, while through them, archival footage of that time emerges—rehearsals, performances, Zinaida Reich, Meyerhold himself, and the construction of a theater that was never meant to be built. Through the light and shadow of projections by media artists Anna Francouzova and Katarina Chokrlich, we witness the dreams of what was and what could have been in the life of Vsevolod Meyerhold.»

— Press about the video projection for the exhibition "The Meyerhold Case"

«The authors of the 3D reconstructions and installations in the third sector of the exhibition are young, talented artists—the s² team. They transformed the ceiling of our space into a color-music composition based on August Lanin’s relaxation module, recreated floating objects in the exhibition hall, allowing visitors to grasp the principles of form generation used by the artist, and revived the architectural color-music complex *Post-Apocalypse*. The team masterfully works with rhythm, form, and the fusion of auditory and visual elements, all while keeping the artist himself at the center of attention.»

— Vitaly Antipin on the exhibition "August Lanin: Painting, Sculpture, Graphics, Object"

We Do:

Video Projections for Museums

We direct and craft video projections that transform museum spaces into a captivating world of visual stories

Interfaces and AR Interfaces

Our applications let visitors view exhibits from a new perspective and explore history before visiting the museum.

Audio Design

We create sound installations and interactive audio elements that guide and accompany visitors through the museum space.

Machine Learning

We help integrate AI into your museum, using machine learning models to create interactive exhibit elements.

AIMs Seminar

Explore the prospects of integrating digital technologies into the museum space at our annual AIMs seminar.

When: June 25, 2025
Where: Saint Petersburg, Russia

Target Audience: IT specialists creating digital and multimedia content for museums; curators; art historians and cultural scholars.

Key areas of work at the international seminar:

Scenography: issues and methods for developing exhibition visual representation concepts; working with lighting and spatial composition; color theory within exhibition design tasks.
Storytelling: selecting narrative language; working with exhibits; curator and designer communication; challenges of effective information transfer.
Interactive Journey: integration of interactive elements into exhibitions (AR, VR); creating routes and scenarios to engage visitors; developing interactive installations; creating visual and sound effects.
Interactive Interfaces: development and implementation of applications and interactive panels that provide new ways for visitors to interact with museum content.
Audio Design: creation of audio guides, sound installations, and interactive audio elements.
Data Analysis and Machine Learning: applying data and artificial intelligence to personalize visits.
Visitor Experience: research results focused on analyzing the perception and impact of scenography's visual elements on visitors, as well as the effectiveness of routes and scenarios.

Keywords: digital scenography, interfaces, augmented reality, virtual reality, machine learning, video projections, installations, audio design, interactivity, personalization of the visitor experience|

Become a Speaker: Submit your proposal with a presentation abstract to aim-seminar@yandex.ru.

Join us to discuss how technology can enrich the museum experience.

AIMs'25: Schedule

The announcement of speakers and the seminar schedule for 2025 will be available later.

Saint Petersburg

A New Language of Experiences
for Your Museum

We will tell your story by combining art and technology

Our Mission and Goals